You’ve probably seen it on your own feed: Instagram ads promising $10,000 per month. Or people who talk about themselves constantly on LinkedIn. The iconic influencer. These are all examples of marketing that promotes self-promotion. While they aren’t always pleasant, they work when done properly.
Self-promotion is important as it increases awareness of your talents and capabilities. It can also lead to opportunities to help you develop your career or switch careers. It also lets you share your achievements with other people, who’s assistance could be needed in the future. Without it, you risk being overlooked by the work of others and not allowing opportunities to be considered.
However it can be challenging to master the art of self promotion because it’s often hard to judge how much is excessive or when you could be considered an over-the-top braggart. Numerous studies have proven that bragging can make others feel irritated and jealous, and it can result in negative reviews of your performance.
Self-promotion that is constructive on the other on the other hand, is about showing your unique value proposition to those who are around you. It focuses on showing others what you excel at, why you are the most effective at it, and how you can solve their problems. Many people find this to be a difficult task, particularly those who suffer from impostor syndrome and aren’t comfortable talking about their achievements. However, learning to master the art of self-promotion can bring more opportunities and a long-term career in the workplace.